Meta Ads
Meta Ads Planned Around Your Business Goals
Meta Ads let you reach people on Facebook and Instagram, but results depend on clear objectives, the right audience and creative that is tested and refined over time. I plan, set up and optimise Meta Ads campaigns for businesses, and review performance against the goals we agree. I cannot guarantee leads, sales or a particular return on ad spend, but I can give your campaigns a clear structure and regular attention.
Best suited for
Businesses that want to run paid campaigns on Facebook and Instagram.
Focus
Objectives, audiences, campaign setup, creative testing and optimisation.
Ad spend
Paid directly to Meta and separate from my service fee.
The Challenge
Problems This Helps Solve
Paid advertising can use up budget quickly without a clear plan. These are some of the issues I help businesses work through.
Unclear objectives
Campaigns run without a specific goal, so it is hard to tell whether they are working.
Budget spent on untested audiences
Broad or guessed audiences can use spend without learning anything useful.
Creative that is never tested
The same ad runs for weeks without comparing messages, formats or visuals.
Little visibility into performance
Results are hard to read, so decisions are based on instinct rather than evidence.
Scope of Work
What’s Included
Campaign objectives
- Clarifying what each campaign should achieve
- Matching the campaign objective to that goal
- Agreeing how success will be measured
Audience research
- Understanding your customers and who you want to reach
- Defining audience options to test
- Using location, interest and custom audiences where appropriate
Campaign setup
- Structuring campaigns, ad sets and ads
- Setting placements, schedules and budgets with your approval
- Checking that tracking is in place where it is configured
Creative testing
- Testing different messages, formats and visuals
- Comparing results to see what resonates
- Pausing weaker creative and building on stronger ideas
Budget monitoring
- Tracking spend against the budget you set
- Flagging overspend or under-delivery
- Recommending adjustments for your approval
Performance optimisation
- Reviewing results on a regular basis
- Adjusting audiences, creative and budgets in line with your goals
- Noting what we learn for future campaigns
Reporting
- Performance updates where tracking is configured
- Plain-language summaries of what ran and what we plan next
- Recommendations for the next phase
Advertising spend is paid directly to Meta and is separate from my service fee. Results cannot be guaranteed.
The Process
What Working Together Looks Like
01
Goals and review
We discuss your goals, offer and audience, and I review any existing ad account activity.
02
Plan and setup
I plan the campaign structure, audiences and creative direction, then set it up with your approval.
03
Launch and test
Campaigns go live and we test audiences, messages and creative against each other.
04
Monitor and optimise
I monitor spend and performance, and we refine the campaigns as the data comes in.
Timelines and deliverables vary by project, so I agree the scope with you before work begins.
FAQ
Frequently Asked Questions
Short answers to common questions. If yours isn’t here, get in touch and I’ll gladly help.
Is ad spend included in your fee?
No. Your advertising budget is paid directly to Meta and is separate from my service fee. We agree a budget that suits your goals.
Can you guarantee leads or sales?
No. Results depend on many factors, including your offer, audience, budget, creative and market. I focus on clear structure, careful testing and regular optimisation, and I do not promise specific outcomes.
What do you need from me to start?
A clear idea of your goals and offer, access to your Meta business assets, and a budget. We cover the specifics in the first conversation.
How do you report on performance?
Where tracking is configured, I share performance updates in plain language, covering what ran, what it cost and what we plan to change.
How is pricing handled?
I don’t use fixed packages. Scope and pricing are discussed individually once I understand your goals, platforms and the level of support you need. There is no obligation to proceed after that conversation.
Keep Exploring
Related Pages
Organic content planning and publishing to support your campaigns.
Workflows that help handle and follow up on the enquiries you receive.
Learn more about my background and how I work.
See projects I have worked on, including Café Island and Thryve Z.
Get Started
Ready to Talk About Your Meta Ads?
Project scope and pricing are discussed individually, based on your goals and what you need. Tell me about your project and we can take it from there.