AI Automation
Practical AI Workflows That Reduce Repetitive Work
Many businesses lose time to repetitive tasks such as sorting enquiries, following up with leads, organising content and moving information between tools. I help identify where AI-assisted workflows can genuinely reduce that work, then design, test and document them where it makes sense. The aim is practical automation that supports your team, not automation for its own sake.
Best suited for
Businesses with repetitive marketing or lead-handling tasks.
Focus
Workflow discovery, AI-assisted workflows and lead follow-up.
Approach
Automation only where it genuinely helps.
The Challenge
Problems This Helps Solve
Repetitive admin quietly takes up time that could be spent on customers and strategy. These are the problems automation can help with, where it is appropriate.
Enquiries slipping through the cracks
Leads arrive across several channels and some are missed or answered late.
Slow or inconsistent follow-up
Follow-ups depend on someone remembering, so they happen unevenly.
Time lost to repetitive tasks
The same steps are repeated by hand every day or week.
Information scattered across tools
Details live in different places, which makes work harder to track and hand over.
Scope of Work
What’s Included
Workflow discovery
- Understanding how work currently flows through your business
- Mapping where leads, content or information move between people and tools
- Agreeing what you want to improve
Identifying repetitive tasks
- Spotting tasks that are repetitive and rule-based
- Separating what suits automation from what needs a person
- Prioritising by impact and effort
AI-assisted workflows
- Designing workflows where AI supports tasks such as drafting, sorting or summarising
- Keeping human review in place where it matters
- Choosing a simple approach first
Lead capture and follow-up (where appropriate)
- Capturing enquiries consistently
- Triggering timely follow-up messages or reminders
- Keeping lead information organised
Tool integrations (where supported)
- Connecting the tools you already use, where they support it
- Checking what is feasible before committing to a build
- Keeping the setup as simple as possible
Testing
- Trying workflows on real scenarios before they go live
- Fixing issues and edge cases
- Agreeing when a workflow should hand off to a person
Documentation
- Writing down how each workflow works
- Making it easy for your team to understand and maintain
- Recording changes over time
I confirm what is practical for your tools and processes before anything is built, and I do not assume a specific platform in advance.
The Process
What Working Together Looks Like
01
Discover the workflow
We map how work happens today and where time is being lost.
02
Design the automation
I propose which tasks to automate, how, and where a person stays involved.
03
Build and test
The workflow is set up where supported and tested on realistic scenarios.
04
Document and review
I document how it works and we review it once it is in use.
Timelines and deliverables vary by project, so I agree the scope with you before work begins.
FAQ
Frequently Asked Questions
Short answers to common questions. If yours isn’t here, get in touch and I’ll gladly help.
What can be automated?
It depends on your processes and tools. Repetitive, rule-based tasks such as lead capture and follow-ups are common candidates, but we confirm what is practical during discovery before anything is built.
Which tools or platforms do you use?
That depends on the tools you already use and what they support. I do not commit to a platform until I understand your workflow and confirm what is feasible.
Will automation replace my team?
No. The aim is to take repetitive tasks off people so they can focus on work that needs judgement and a personal touch.
Is AI always the right answer?
Not always. Where a simple rule-based workflow does the job, I will say so. AI is used where it genuinely helps.
How is pricing handled?
I don’t use fixed packages. Scope and pricing are discussed individually once I understand your goals, platforms and the level of support you need. There is no obligation to proceed after that conversation.
Keep Exploring
Related Pages
Content planning and publishing, supported by practical workflows.
Paid campaigns that generate the enquiries you may want to follow up on.
Learn more about my background and how I work.
See projects I have worked on, including Café Island and Thryve Z.
Get Started
Ready to Talk About AI Automation?
Project scope and pricing are discussed individually, based on your goals and what you need. Tell me about your project and we can take it from there.