Personal Branding
A Personal Brand That Says What You Stand For
Personal branding is how the right people come to understand who you are, what you know and why they should trust you. I help founders, entrepreneurs, consultants and professionals turn their expertise into a clear, consistent presence on LinkedIn and Instagram, supported by positioning and a content strategy they can realistically keep up with.
Best suited for
Founders, entrepreneurs and professionals who want to be known for their expertise online.
Focus
Positioning, messaging, storytelling and content strategy.
How it starts
A conversation about your goals, audience and the way you want to be seen.
The Challenge
Problems This Helps Solve
Many capable people struggle to show up online in a way that matches their expertise. These are the situations I most often help with.
Unclear positioning
You do good work but find it hard to explain what makes you different, so your profile and posts end up saying a little bit of everything.
Inconsistent content
Posting happens in bursts without themes or a plan, which makes it hard to build momentum or be remembered.
Profiles that do not reflect your expertise
Your headline, bio and featured content do not match the way you want to be seen today.
Not knowing what to say
Ideas and experience stay in your head because there is no simple framework for turning them into content.
Scope of Work
What’s Included
Positioning and brand direction
- Defining what you want to be known for
- Identifying what makes your perspective distinct
- Agreeing the tone and voice of your content
Audience understanding
- Who you want to reach and why
- What they care about and need to see before trusting you
- Which platforms suit that audience
Personal brand messaging
- A core message with supporting key points
- Clear ways to describe what you do and who you help
- Messaging you can reuse across profiles and content
Profile optimisation
- Reviewing your headline, bio, featured sections and links
- Aligning profiles with your positioning
- Making the next step clear for visitors
Content pillars
- A focused set of themes to build content around
- A balance of expertise, opinion and personal stories
- Ideas that are repeatable rather than one-off
Storytelling
- Finding stories from your experience worth sharing
- Structuring posts, carousels and videos so they are easy to follow
- Keeping a personal voice while staying professional
Content calendars
- Planning topics and formats ahead of time
- A realistic posting rhythm for your schedule
- Keeping content organised for review
Ongoing content strategy
- Reviewing what resonates with your audience
- Refining pillars and messaging over time
- Adjusting the plan as your goals change
Not every project needs every item above. We agree the scope that fits your goals before work begins.
The Process
What Working Together Looks Like
01
Discovery conversation
We talk through your background, goals and the audience you want to reach.
02
Positioning and messaging
I turn that into a clear positioning, message and set of content themes for your review.
03
Profiles and content plan
We update your profiles and plan content around the agreed pillars, formats and rhythm.
04
Review and refine
As content goes out, we look at what resonates and adjust the strategy.
Timelines and deliverables vary by project, so I agree the scope with you before work begins.
FAQ
Frequently Asked Questions
Short answers to common questions. If yours isn’t here, get in touch and I’ll gladly help.
Who is personal branding for?
Founders, entrepreneurs, consultants and professionals who want to be known for their expertise online. You do not need a large following to start; you need a clear idea of what you want to be known for.
Which platforms do you work on?
My personal branding work centres on LinkedIn and Instagram, though the right mix depends on your audience and goals, and we decide that together.
Will you create my content, or do I need to?
That depends on the scope we agree. Some people want a strategy and framework they can run themselves, while others want ongoing help with planning and content. We define this at the start.
How long does it take to build a personal brand?
Building a recognisable presence takes consistent effort over time, so I do not promise fixed timelines or results. What I can offer is a clear direction and a plan you can sustain.
How is pricing handled?
I don’t use fixed packages. Scope and pricing are discussed individually once I understand your goals, platforms and the level of support you need. There is no obligation to proceed after that conversation.
Keep Exploring
Related Pages
Ongoing content planning, publishing and review for brands.
Paid campaigns on Facebook and Instagram to reach a wider audience.
Learn more about my background and how I work.
See projects I have worked on, including Café Island and Thryve Z.
Get Started
Ready to Talk About Your Personal Brand?
Project scope and pricing are discussed individually, based on your goals and what you need. Tell me about your project and we can take it from there.