Social Media Management
Consistent, Purposeful Content Across Your Social Channels
Social media works best when it is planned, consistent and tied to what your business wants to achieve. I help brands maintain a steady presence on social platforms, from auditing what is already there to planning content, shaping reels and carousels, publishing and reviewing performance. The exact deliverables depend on the scope we agree together.
Best suited for
Brands and businesses that want a consistent, well-planned social media presence.
Focus
Strategy, content planning, publishing and performance review.
Scope
Deliverables, platforms and posting frequency are agreed in advance.
The Challenge
Problems This Helps Solve
A social media presence can quickly become hard to sustain alongside everything else in a business. These are the problems this service is designed to address.
Irregular posting
Content goes out when there is time, so the feed feels inconsistent and audiences struggle to know what to expect.
No clear strategy
Platforms and formats are chosen out of habit rather than based on audience and goals.
Content that does not reflect the brand
Posts vary in tone and style, which weakens recognition and trust.
No process for engagement and review
Comments, messages and performance are checked occasionally, so opportunities and lessons are easy to miss.
Scope of Work
What’s Included
Account audits
- Reviewing your current profiles, content and audience
- Identifying what to keep, improve or stop
- Noting gaps against your goals
Platform strategy
- Choosing platforms based on audience and goals
- Defining the content mix and tone for each platform
- Setting realistic goals for what social media should do
Content planning
- Monthly themes and content calendars
- A mix of educational, brand and engagement content
- Planning around launches, offers and events you share
Reels and carousel concepts
- Concepts, hooks and outlines for reels and carousels
- Ideas for static posts
- Structure that keeps each piece clear and on-brand
Captions
- Captions written in your brand voice
- Calls to action and hashtags where relevant
- A review step before anything is published
Publishing
- Scheduling and posting content as agreed
- Keeping the calendar on track
- Coordinating approvals so you stay in control
Community management (agreed scope)
- Responding to comments and messages as agreed
- Flagging questions or leads that need your attention
- Keeping the tone consistent with your brand
Performance reviews
- Regular reviews of what is and is not working
- Findings shared in clear, simple language
- Adjustments to the plan based on what we learn
The exact deliverables depend on the scope we agree. Not every project needs every item above.
The Process
What Working Together Looks Like
01
Audit and discovery
I review your current presence and we talk through your goals, audience and resources.
02
Strategy and calendar
We agree the platforms, content mix and a calendar for the first period.
03
Create and publish
Content is prepared, approved as agreed and published on schedule.
04
Review and refine
We review performance regularly and adjust the plan as we learn.
Timelines and deliverables vary by project, so I agree the scope with you before work begins.
FAQ
Frequently Asked Questions
Short answers to common questions. If yours isn’t here, get in touch and I’ll gladly help.
Which platforms do you manage?
That depends on your audience and goals. We agree which platforms to focus on during the strategy stage, rather than trying to be everywhere.
What does a typical engagement include?
It depends on the agreed scope. Planning, content concepts, captions, publishing, community management and performance reviews can be combined in the way that suits your business.
Do you create the content as well?
I support content creation, including reels, carousels and static posts. What I produce and what you or your team provide is agreed up front.
Will I approve posts before they go live?
Approval steps are agreed at the start, so you stay in control of what is published under your brand.
How is pricing handled?
I don’t use fixed packages. Scope and pricing are discussed individually once I understand your goals, platforms and the level of support you need. There is no obligation to proceed after that conversation.
Keep Exploring
Related Pages
Positioning and content strategy for founders and professionals.
Paid campaigns that can work alongside your organic content.
Learn more about my background and how I work.
See projects I have worked on, including Café Island and Thryve Z.
Get Started
Ready to Talk About Your Social Media?
Project scope and pricing are discussed individually, based on your goals and what you need. Tell me about your project and we can take it from there.